BEGIN{FS=OFS="\t";
    scoreI=9;#8:ModeScore; 9:AvgConversionPct; 11:MaxConversionPct
}{
    n=split($4,a,"|");m=-1;
    for(i=1;i<=n;i++){
	split(a[i],b,"_");x=b[scoreI];
	if (x>m){m=x;mi=i;	ma=b[11];}
    }
    print $1,$2,$3,a[mi],m,$6;
}